Klaviyo
Personalization and automation in the service of growth
Klaviyo is the martech solution that allows you to manage all your marketing automation flows from a single control center, through a full suite of tools to increase engagement and conversions.
Advanced segmentation features based on actions taken by users make possible a very high level of experience personalization: Klaviyo delivers the right content, to the right person, at the right time.
Why Klaviyo
IT IS BUILT FOR ECOMMERCE
The platform is highly specialized, with features designed to best reach customers in a digital environment. Klaviyo easily integrates with your shop by offering tools designed and refined for every step of the sales process.
IT IS INTELLIGENT
Through artificial intelligence Klaviyo is able to assist you in developing your marketing strategy, analyzing user behavior to achieve increasingly accurate segmentation that also takes into account the likelihood of future actions.
IT IS INTEGRABLE WITH ANY SOLUTION
Shopify, Magento, BigCommerce, but also custom shops and many third-party apps: thanks to compatibility with Klaviyo you can synchronize all important data directly in your account, without going through complicated import processes.
Customer data platform
Get the most value from your data
Klaviyo’s CDP brings together all your customer data, from all sources: site, app, in-store purchases, and any third-party integrations. In a single platform you can clean, standardize and transform data, synchronize it to external data warehouses and connect it with the rest of your technology stack. Each customer’s non-aggregated data is stored in the OLAP + OLTP database, which provides ease of access and availability for all kinds of analysis and segmentation.
The vertical integration of the platform allows you to perform many tasks without relying on external tools, such as RFM and funnel analysis through which you can obtain actionable insights for marketing strategies, or segmentations aimed at building your audiences for advertising.
From personalized experiences to customer loyalty
With CDP, you will be able to personalize the user experience at all levels. Behavioral and transactional data will be used to design engagement workflows perfectly tailored to the user journey. Through APIs and webhooks, data from multiple sources can be used to enrich the profile of enrolled users, offering the possibility of on-site customizations.
When used with a smart strategy, Klaviyo and its CDP become key tools for cultivating your database, turning contacts into customers and customers into loyal followers, improving KPIs such as retention rate and Customer Lifetime Value.
Spotview for Klaviyo
We are a certified Klaviyo partner and work closely with your team in all phases of the project, from shop integration to implementation of marketing automation flows. We design strategies tailored to your specific needs and support you all the way, guiding you to success.
Marketing Automation + Klaviyo = Experience Automation
We move beyond traditional marketing automation to embrace a more empathetic model that elevates the customer journey and strengthens the bond between brand and customer with personalized storytelling.
The combination of the platform’s potential and our proprietary, established SPOT framework will enable you to establish strong, lasting relationships with your customers through a four-step process.
Discover
There is no inbound strategy without customer insight. The first phase is dedicated to exploration: we organize in-person or online workshops in which we delve into your business and the needs of your target users, to identify content and services that generate trust and interest.
Customize
We define audience segments and we compose workflows tailored to each type of lead, prospect and customer. Our experience combined with Hubspot’s capabilities enables us to achieve a high level of complexity and sophistication and design engaging, authentic, and fulfilling Experience Automation strategies at every part of the journey.
Direct
We coordinate and manage the execution of the defined strategy, distributing, organizing and implementing the necessary content, segments and integrations. We reduce implementation time by working by priority and putting first the activities that are more relevant to the final goals.
Track
We monitor and share the results achieved through customized dashboards that are interactive and structured to ensure you can easily and intuitively consult the data. We constantly evaluate the effectiveness of the strategy and design useful evolutions to optimize the activated paths.
Are you considering Klaviyo for your business?
Tell us about your needs, and we will tailor the perfect proposal for you!