Benu Farma
eCommerce ■ Experience Design ■ Performance ■ Experience Management
A new eCommerce for a new kind of shopping experience
The project began with an in-depth analysis phase, strongly driven by data, Conversion Rate Optimization (CRO), and customer experience optimization (eCXO). Our approach was highly collaborative: we worked closely with the client to gather insights and define the project goals together.
A digital ecosystem designed to drive conversions
Based on the insights gathered, we initiated a complete interface redesign, starting from a robust wireframe foundation to ensure a smoother, more intuitive user experience aligned with the brand’s positioning.”
Key improvements included:
- A new menu and navigation system, designed to be more intuitive and engaging
- An enhanced discovery experience, enriched with editorial and visual content to support product and brand exploration
- Improvements to the personal area and increased visibility of the loyalty program
- Creation of reusable landing pages and components, giving the client’s team greater editorial flexibility and independence
- A revamped product detail page, reorganized and enriched with custom labels to highlight key assortment features
- A restructured promotions section, designed to guide users seamlessly through commercial offers
Shopify Plus and headless architecture
Shopify Plus remains the powerhouse at the core of the eCommerce infrastructure, ensuring high reliability, scalability, and performance. To enable more advanced optimization, the project adopted a headless architecture that decouples content management from the transactional engine. This approach allows for more granular and sophisticated performance control, with a strong focus on indexing and SEO logic—both essential for visibility and organic growth.
While Shopify handles all eCommerce operations, content across all other touchpoints—from the main site to the blog and even digital totems—is managed via Strapi, a headless CMS platform that offers flexibility, control, and consistent storytelling across every channel.
Personalization and relevance: the keys to success
We designed a tailor-made digital ecosystem where every detail strengthens the bond between brand and customer. The custom-built logic enables smart activation of coupons and promotions linked to the loyalty program, fully integrated with the CRM and capable of displaying personalized vouchers based on the user’s loyalty card.
To further enhance the shopping experience, we implemented advanced use of Algolia. Beyond optimizing search result relevance, it introduces sophisticated recommendation logic based on user behavior, preferences, and purchase history. A powerful way to turn search into discovery—and shopping into a seamless experience.
360-degree digital support
Spotview is in charge of managing the online presence of BENU Farma: from strategic consulting and support for digital transformation projects to the management of online advertising campaigns on digital channels, and everything related to eCommerce operations: content creation and web design, digital analytics, CRM management, and support for the reorganization of multichannel customer service on a Zendesk basis.
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