Parmigiano Reggiano – SpotView case study.

For the Parmigiano Reggiano Cheese Consortium we designed the multi-dairy shop, the corporate website and an animal welfare web tool: three different tools, for consumers, enthusiasts and inspectors.

• 01Parmigiano Reggiano shop↓
• 02Corporate website↓
• 03Animal welfare project↓

In 2020 the Consortium launched the first multi-dairy eCommerce: today it hosts over 50 dairies and more than 400 varieties of Parmigiano Reggiano, from wedges to whole wheels, by ageing, biodiversity and tasting kit.

The shop has grown in Italy and abroad. To support that growth and further international expansion, in 2025 we guided the Consortium through the replatforming of its D2C and B2B channels from Magento to Shopify Plus.

The replatforming covered both stores, with analysis and migration work that went beyond a change of platform.

For every feature of the existing experience we identified the solution: native Shopify Plus, a third-party app or custom development. We migrated eCommerce data, orders and customers, and planned the SEO migration with redirects and content to protect indexing and authority.

D2C and B2B on Shopify Plus

The B2B channel for the Italian market has its own logic: prices reserved for HoReCa, visible only to approved businesses, and dedicated sections such as the large formats page.

One product, countless expressions: dairy, ageing and biodiversity change everything. That is why the shop guides people to discover the producers, not just to buy.

Customers with a favourite dairy can set it in their account and see its products first in the listing. For the most loyal customers there is a subscription: products from the chosen dairy, at the frequency they prefer.

An interface updated with accessibility in mind

We kept the identity and structure of the previous experience, updating the front end based on the findings of the accessibility audit.

HubSpot supports the customer relationship, from contact acquisition to post-purchase communications.

With the move to Shopify Plus we kept the integration through a dedicated connector that replicates the existing logic and properties. Communications follow the moments of the relationship: from getting to know the product to storage and pairings.

The PRogramma Fedeltà loyalty programme

Moving beyond the classic points model, it offers ongoing benefits based on the status reached, to build customer lifetime value and a long-term relationship.

The D2C shop is live in 8 countries: Italy, France, Germany, Austria, the Netherlands, Belgium, Luxembourg and Spain.

The experience is available in six languages, with Belgium set up in French and Dutch. Shopify Plus makes it possible to differentiate prices and terms by destination country.

The Consortium’s website brings together guides, technical documents, recipes and news from the world of Parmigiano Reggiano.

The new structure groups the content and leaves users free to move between sections. A tool connected to the dairy registry lets visitors book a tour of the dairies open to the public and watch the product being made.

We developed a web tool that makes inspections on the Consortium’s farms simpler.

Inspectors fill in the Consortium’s checklists on tablet; the data flows into Google Data Studio, which groups and processes the reports from hundreds of inspections a year.