Dermo28
eCommerce ■ Experience Design
Dermo28: tailor-made beauty
The digital redesign process of the Tuttestetica Group brands continues: Dermo28 switches to Shopify with a multilingual shop created with our custom theme and marketing automation that adapts to the users’ preferences thanks to HubSpot.
Discovering Dermo28
A brand already loved and known by beauty professionals, with decades of experience in the research for effective formulas and pleasant sensorial appeal, fortifies its path to conquering the B2C market. After a workshop with the client dedicated to highlighting the brand identity, its potential and critical issues to be addressed, we started the as-is analysis with usability testing, benchmark research and SEO audit.
Thus, we identified the main areas to focus on when redesigning the online shop:
◼︎ Make navigation between different sections of the site more fluid and intuitive
◼︎ More effectively convey brand values and identity
◼︎ Continue the dialogue with the users even after leaving the website with automated and personalized communications
Professional cosmetics at home, wherever you live
The choice of platform immediately turned to Shopify for fast and effective development by taking advantage of the potential offered by our custom theme. We started with a careful revision of the categories to restructure the website, enhancing the search by skin need as well as by product type to allow users to easily find what they need. At the same time users can deepen their knowledge of the brand and find scientific and photographic evidence of the effectiveness of its products on the homepage and the dedicated sections.
A careful combination of Shopify’s apps and native features allowed us to optimize the management of multilingualism, which is critical for an online shop that also caters to a foreign audience because of the ability to ship worldwide.
Flows customized to the clients’ needs
The user experience is not limited to a simple website visit: thanks to the connection with HubSpot, one of the most powerful and comprehensive CRM platforms on the market, users who sign up by leaving their contact information* are entered into automated streams of personalized communication about their choices and preferences, which can keep them engaged with valuable content and deepen their relationship with Dermo28 over time.
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