Pasta Armando
eCommerce ■ eCommerce Management ■ Development ■ Experience Management ■ Design
From tradition to digital: a branding website showcasing Italian excellence
Pasta Armando was born from a clear promise: 100% Italian pasta, the result of a short and certified supply chain. The brand needed a website capable of conveying its core values while strengthening its leadership in the premium pasta market.
Strategy
SpotView approached the project with a user-first mindset: every design choice was guided by the goal of crafting a clear, authoritative, and memorable story.
Branding as the core driver
The new website was conceived not as a simple eCommerce platform, but as an editorial space designed to express Pasta Armando’s identity, values, and culture.
A story of the supply chain
We highlighted transparency and control over the entire production process through content that takes users on a journey from field to table, turning every detail into part of a story about quality.
A solid and inspiring user experience
A clear structure, smooth navigation, and consistent design make the experience both intuitive and content-rich — reinforcing trust and brand recognition.
Solution
The new Pasta Armando website now features:
- A narrative homepage that immediately conveys the brand’s unique positioning.
- Dedicated sections highlighting the certified short supply chain, enriched with visual storytelling and editorial content.
- Premium product pages that combine comprehensive information with refined aesthetics.
- A content ecosystem designed to boost brand awareness and nurture the relationship with consumers.
- A tech infrastructure built on Shopify, chosen for its robustness, scalability, and seamless integration with other marketing tools.
- Custom solutions: starting from a Shopify theme, we shaped it around the brand’s specific needs, introducing tailor-made components and micro-interactions that enhance Pasta Armando’s identity and deliver a truly bespoke experience.
Recipes and influencers
We created an editorial hub that showcases not only Pasta Armando’s original recipes but also contributions from chefs and influencers who choose the brand’s quality for their creations. This section serves as a bridge between tradition and modernity — inspiring the community and, together with the supply chain content, strengthening the relationship with an increasingly engaged and mindful audience.
Email marketing
To support the growth of the new website, we developed an email marketing strategy integrated into Shopify through Klaviyo. The goal was clear: to turn email from a simple promotional channel into a powerful tool for engagement and conversion.
The platform allowed us to guide new users through a welcome journey introducing brand values, products, and tasting boxes — while recovering potential sales through automated reminders for abandoned carts and checkouts.
Thanks to the integration with media platforms, data collected through newsletters and purchases are used to build personalized audiences. This enables more targeted communication across user segments, enhances targeting and retargeting activities, and makes digital campaigns more efficient and scalable.
The results
Today, Pasta Armando doesn’t just have a website — it has a digital hub that embodies its identity, elevates its content, and strengthens its connection with consumers.
Progetti
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