Romina's Beauty
eCommerce ■ eCommerce Management ■ Development ■ Experience Management ■ Design
A new website that reflects a vision of beauty
Romina’s is a go-to destination for women who want to express themselves with authenticity and character. The brand needed a digital ecosystem worthy of its premium positioning—one that could bring design, technology, and customer experience together into a single, seamless experience.
Design and development
Choosing Shopify Plus as the eCommerce platform made it possible to combine scalability, fast development, and technological reliability—giving the brand a solid foundation to grow over time and expand into new markets with ease.
Red, Romina’s signature color, became the guiding thread of the design: an intense, bold shade symbolizing strength, passion, and confidence. Every element—from product page layouts to the information architecture—was crafted to turn the shopping journey into a memorable experience, fully aligned with the brand’s premium positioning.
The product at the center
We placed the product at the heart of the experience, designing unique and distinctive product pages that showcase each item through storytelling, imagery, and rich content such as videos and usage tips. Every detail is crafted to highlight the product’s features and personality, convey the brand’s identity, and turn browsing into an immersive, sensory experience that engages and inspires.
End-to-end management
In parallel with the design work, SpotView built a complete operational ecosystem capable of supporting Romina’s Beauty across every stage of its business. Through an eCommerce outsourcing model, we activated all essential services—from cross-border administrative and tax management to logistics, with an Italy-based warehouse and automated picking & packing processes.
We implemented a multichannel customer care service, meticulously shaped in tone, timing, and tools to meet the expectations of a premium audience. This integrated approach now enables the brand to manage sales, shipping, and customer support efficiently and at scale, maintaining full control over every touchpoint of the shopping experience.
Alongside the new eCommerce platform, we support Romina’s with a targeted, ongoing editorial plan built on the integration between Klaviyo and a personalized content strategy. Every communication—from emails to seasonal campaigns—draws from the same visual and value-driven language of the brand, ensuring a consistent and recognizable narrative across every touchpoint.
The email marketing strategy becomes a natural extension of the online experience: carefully crafted messages and inspirational storytelling that speak directly to the needs and aspirations of customers. A strategy that nurtures an authentic relationship, strengthens the community, and supports the brand’s long-term growth.
Content strategy
The result
Romina’s Beauty is now a mature digital brand, with a platform that blends aesthetics, performance, and control. A website that reflects the personality of its founder: precise, ambitious, and elegant.
Projects
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