Tucano Urbano
eCommerce ■ Experience Design ■ Experience Management
An immersive experience for the urban rider
Tucano Urbano, a leading brand in urban motorcycle apparel and accessories, set out to deliver a digital experience that mirrors its identity—immersive, functional, and deeply attuned to the needs of the modern rider.
The new website, built on Shopify Plus, puts content quality and product detail pages at the heart of the experience. Rich in information and enhanced with images, videos, and reviews, these pages are designed to guide users through their purchase journey, immersing them in the real-world experience of each product.
An integration with an advanced vehicle search tool allows users to view only the accessories compatible with their specific motorcycle model, making navigation simpler, more useful, and fully personalized.
The challenge
Tucano Urbano needed to move beyond the constraints of a rigid eCommerce platform that was ill-suited for growth. The existing system hindered autonomous content management, slowed down the checkout process, and failed to deliver a user experience that matched the brand’s standards.
Adding to the challenge was a strategic objective: to merge two distinct identities—Tucano Urbano and TUR—into a single, cohesive digital ecosystem that would be high-performing, consistent, and unmistakably recognizable.
The solution
We developed a modern, versatile eCommerce platform that puts the user experience front and center, with a strong focus on content and personalized shopping journeys enabled through a range of tailored implementations.
Vehicle-Based Search Engine
An innovative tool that allows users to select their specific motorcycle model and view only the compatible accessories—greatly simplifying the search and purchase process
Persistent compatibility widget
A dynamic widget that “follows” the user throughout their browsing journey, allowing them to check accessory compatibility with their vehicle at any time—without needing to navigate back or interrupt their experience.
Integrated Customer Support
Seamless integration of a multilingual Zendesk chatbot—available in five languages—to assist with purchases, provide post-sales support, track orders, and offer detailed product information.
Premium product pages
We crafted product pages packed with rich multimedia content:
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High-resolution image mosaics
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Demonstration videos
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In-depth customer reviews
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Comprehensive technical specifications
These elements allow customers to envision the product in use even before purchasing, elevating both storytelling and the experiential dimension of the shopping journey.
Klaviyo integration
We integrated an advanced email marketing system powered by Klaviyo, designed to enhance communication personalization and boost conversion rates.
By collecting and analyzing behavioral data, every message is precisely tailored—from dynamic user segmentation to automated funnel creation, all the way to targeted campaigns triggered by specific actions (purchases, browsing patterns, interests).
The goal? To reach the right customer, at the right time, with the most relevant content.
The results
The new eCommerce platform has delivered significant improvements across key areas:
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User Experience: A smoother, more personalized shopping journey that aligns with user expectations.
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Operational Efficiency: A more intuitive CMS that simplifies daily platform management.
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Brand Identity: Greater visual and communicative consistency between the two brands.
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Customer Satisfaction: A notable reduction in support requests, thanks to clearer, more accessible product information.
“Working with SpotView allowed us to elevate our digital presence. The new eCommerce platform is not just a sales tool—it’s a true communication channel with our customers, perfectly reflecting the values and identity of Tucano Urbano.”
Florian Martin, Marketing Manager Tucano Urbano
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