AI Experience Design for eCommerce
We design interactions between people, brands and artificial intelligence.
We explore what AI can do to rethink eCommerce and digital experiences, changing the way people discover, choose and buy products, and opening up new possibilities for brands.
From interfaces to intelligent systems
Artificial intelligence is redefining our relationship with technology and the role of digital interfaces: from systems built around predefined journeys and actions to experiences that can interpret context, understand intentions and support increasingly complex decisions.
For brands, new possibilities open up: moving beyond traditional browsing and purchase models, building experiences that are more dynamic, contextual and able to accompany people throughout their relationship with the brand.
The goal is not simply to integrate AI into interfaces, but to rethink what interfaces can become.
What we design
New possibilities for the digital experience.
AI opens up two concrete directions for eCommerce: experiences that adapt to the people using them and experiences that anticipate what people need. We design them starting from real behaviour, with constant attention to trust, control and brand identity.
01Adaptive experiences
Interfaces that change according to who is using them. AI makes it possible to personalise content, features and journeys in real time, interpreting behaviour, preferences and intentions.
A catalogue that changes with each person's interests, a search that understands natural language, browsing journeys that adapt to individual needs. The experience is no longer the same for everyone.
02Proactive experiences
Experiences that do not wait for a request before offering an answer. AI recognises signals and situations to anticipate needs and suggest actions at the moment they are most useful.
A reorder suggested before the product runs out, a reminder tied to a deadline, a service offered when it becomes relevant. The experience takes the initiative, reducing the steps and decisions left to people.
Agentic commerce
Your product, chosen inside AI conversations too.
More and more people ask an AI assistant what to buy, what to choose, what to give as a gift. The answer they get depends on how well the assistant understands a product: who it is for, when it is used, why to choose it over another.
We design the way your catalogue appears in these conversations: descriptions, attributes and images made to be understood and recommended. And we bring the same language to the agentic experiences on your site, so your brand speaks the same way wherever it is searched for.
- Shopify catalog
- AI assistants
- Agentic experiences
What sets us apart
From possibilities to the choices that matter.
There is no single way to integrate artificial intelligence into a brand's experience. The challenge is understanding which possibilities are worth exploring, which needs can find new answers and where to invest to create value.
This is where AI Experience Design takes shape: we design how AI systems behave, their level of autonomy and the way they represent the brand. Because when a system recommends, answers or acts, trust, control and identity also become part of the experience to design.
- 01
Explore
We identify where AI can create value.
We analyse the context, people's needs and business goals. Through collaborative workshops we explore the opportunities AI offers and identify the use cases to focus on.
- Experience Assessment
- AI Opportunity Mapping
- Use Case Discovery
- Prioritization
- 02
Define
We find the most suitable solution.
We assess possible experiences, technologies and integrations. From existing platforms to custom solutions, we turn use cases into concrete proposals, checking their value and feasibility.
- Solution Strategy
- Technology Assessment
- Experience Concept
- Proof of Concept
- 03
Enable
We turn ideas into real experiences.
We support the adoption of the chosen solution, working with technology teams to configure, integrate or develop it and verify that it works.
- AI Integration
- Configuration & Customization
- Testing & Validation
- Continuous Evolution