Performance Marketing for eCommerce
Present where the need arises. And where it becomes a search.
We start from your goals to define strategy, budget and media plan. We activate the channels that deliver the strongest results and keep testing placements and platforms. We build lasting relationships with publishers and creators, on trackable results, and enable off-site retail media. AI speeds up analysis and optimisation.
Goals, media planning and action plan.
- 01
Media plan.
Built on budget, competitive landscape, seasonality and financial goals.
- 02
Campaign management.
Campaigns and landing pages for segments and first-party audiences; KPIs continuously optimised by experienced campaign managers.
- 03
Affiliation & Partnership.
Affiliates, creators, publishers and referrals on Impact.com, tracked on a single platform and paid only on results.
What sets us apart
Every euro read across the whole journey.
- 01
Paid as part of the whole mix.
We plan paid alongside owned and organic channels; an econometric model estimates the results of each budget level before it is invested.
- 02
Your data first, then the algorithm.
We train platform algorithms on the brand's margins and goals; AI monitors campaigns, competitors and feeds every day.
- 03
Partnerships that widen the channels.
With Impact.com, creators and publishers work on performance: every partner is tracked, from results to payouts.
- 04
The value after the click.
Every customer acquired enters the lifecycle: we measure how much they are worth over time, not just how much they cost.
Platforms we manage.
- Google Ads
- Meta Ads
- TikTok Ads
- OpenAI Ads
- Impact.com
- Off-site retail media
Capability.
Media planning and budget allocation , Multi-country campaigns , Google Ads , Meta Ads , OpenAI Ads , TikTok Ads , Feed management , Lead acquisition , Partnership marketing , Off-site retail media