Rigoni di Asiago – SpotView case study.

Rigoni di Asiago is one of Italy’s leading organic food brands, with an international presence and a digital project that brings together editorial content, online shop and loyalty programme.

As touchpoints multiplied, the brand needed a more integrated experience, connecting products, storytelling and community.

The goal: a platform where moving between content, recipes, loyalty and eCommerce felt natural and seamless, with the brand and its products always at the centre.

Very different editorial, commercial and technology needs: showcasing recipes, news and the loyalty programme while bringing brand discovery and purchase into balance.

• Multilingual. The portal in Italian, English, French and Dutch.
• SEO and data migration. Business continuity guaranteed throughout the move.
• Integrated tools. Marketing automation, customer care, analytics and compliance.
• One journey. Storytelling, loyalty and purchase within the same navigation.

We managed the complete replatforming to Shopify Advanced, bringing the corporate website, online shop and community together in a single environment.

UX/UI architecture, eCommerce front end and navigation flows guide users between content, products, recipes and the “Biollini” loyalty programme, in a single, consistent journey.

A more dynamic interface gives room to both the editorial and the commercial side.

Content, eCommerce, loyalty and third-party integrations on the same platform, with a flexible structure that is simpler to manage.

• Klaviyo. Newsletter and marketing automation.
• Zendesk. Customer service.
• GA4 and GTM. Advanced tracking.
• Iubenda. GDPR and cookie compliance.
• accessiBe. Website accessibility.

Multilingual management and a structure ready for new features support the brand’s international growth.

Today Rigoni di Asiago offers a smoother, more integrated experience, bringing content, loyalty and eCommerce together on the same platform.

Shopify Advanced has created a centralised, scalable structure, ready for international expansion and for future marketing, engagement and content management activities.