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Shopify Plus, Shopify B2B for eCommerce

Shopify already does a lot. We build the rest.

We implement and migrate Shopify Plus stores for brands, retailers and B2C and B2B companies. We start from the platform's native features and build what is needed to meet specific requirements, integrating systems, processes and sales channels.

One commerce, across every channel.

Website, stores, B2B customers and new sales channels should not be separate systems to reconcile.

Shopify makes it possible to run different experiences and sales models on a single platform, with connected data, catalogue and processes. We design this integration so that each channel can evolve without multiplying operational complexity.

What sets us apart

Shopify standard first, then code.

Every customisation has a cost, not only in the initial build but also in maintenance and future updates.

That is why we make the most of Shopify's native features and build custom solutions only where they bring real value.

  1. 01

    Native features come first.

    Configuration, Shopify Functions, Checkout Extensibility and apps from the Shopify App Store are the first starting point. Custom code comes in when business needs call for it.

  2. 02

    B2B without compromise.

    Dedicated price lists, payment terms, quick orders and company-specific features, making the most of Shopify B2B's native capabilities.

  3. 03

    The catalogue is designed around data.

    Metafields and metaobjects make it possible to structure products and content, simplifying management and making the catalogue more flexible.

  4. 04

    Integrations have to last.

    ERP, PIM, CRM, logistics and other business systems must talk to Shopify through solid integrations, designed to evolve over time.

One platform, many ways to sell.

  • Parmigiano Reggiano shop, choice of delivery country and language
    01

    One store, eight countries.

    Six languages, selling to consumers and to the Horeca channel, all on a single platform to manage.

    Parmigiano Reggiano

  • Yeppon, mobile homepage with AI search and top categories
    02

    B2B and B2C, same store.

    Consumers and businesses buy on the same eCommerce site, each with dedicated price lists and commercial terms.

    Yeppon

  • Pinalli, GEN:P club loyalty programme page
    03

    The store comes into the shop.

    Click & collect, store locator and loyalty connect the eCommerce site to more than 100 Beauty Stores.

    Pinalli

  • BENU Farma, mobile homepage with Marketplace products
    04

    A catalogue that grows with its sellers.

    Products from the brand and from selected sellers live side by side in a single marketplace, with assortment and commercial rules set by the brand.

    BENU Farma

Decisions are closed before the code.

A migration is more than moving products, customers and orders: it means understanding what to keep, simplify or redesign.

Before development we analyse data, integrations and processes, define the architecture and the migration, and verify them with test migrations before go-live.

  1. 01

    Map

    End-to-end user and data flows, an architectural hypothesis verified with the people who run the systems.

    • Workshop
    • Data flows
    • Data model
    • Existing systems
  2. 02

    Gap analysis

    Every requirement classified as covered, extendable or not covered.

    • Native features
    • Apps and connectors
    • Shopify Functions
    • Middleware
  3. 03

    Decisions

    TO-BE architecture, scope and MVP frozen, every decision with an owner and a deadline.

    • TO-BE architecture
    • MVP gate
    • Integration plan
    • Migration plan
  4. 04

    Release

    Test migration, final delta, shared Go/No-Go.

    • Data migration
    • SEO migration
    • Tracking
    • UAT
    • Training

Agentic commerce

The store, ready for AI agents.

AI agents are introducing new ways to search for, compare and buy products.

Shopify Catalog and features across the Shopify platform open up new ways to make products accessible to AI assistants.

We work on catalogue structure, product information quality and the opportunities offered by new sales channels, to get stores ready for these experiences.

  • Shopify Catalog
  • UCP
  • Agentic Storefronts
Shopify admin, Agentic section: synced catalogue, Armando product page and active AI channels (ChatGPT, Microsoft Copilot, Shop)

Shopify Plus projects.

All projects

Capability.

Shopify Plus , Replatforming , Shopify B2B , Shopify Markets , Checkout Extensibility , Shopify Functions , Shopify Flow , Metaobjects , Custom Apps , Agentic Storefronts

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