Data Intelligence
We develop Data Intelligence projects to support business decision makers in improving and speeding up their processes.
Data Intelligence
Better decisions for a better customer experience
Today the issue is no longer being able to measure but what to measure. Defining a data intelligence strategy requires a broad and deep understanding of the business to arrive at the construction of KPIs with high analytical value.
Through a structured process that combines design thinking principles with meticulous technical and data modeling expertise, we build data intelligence projects aimed at accelerating decision-making processes and improving the customer experience.
eCommerce Dashboard
The must have for every eCommerce Manager
Every eCommerce manager should have the ability to quickly consult the KPIs that characterize his or her business, without switching between dozens of unrelated platforms.
Google’s products are the ideal choice for completeness, flexibility and speed of implementation: the ideal technical answer in loosely layered contexts and for vertical projects that have their core in digital touchpoints.
Google Tag Manager and Google Analytics enable the collection and organization of all incoming data regarding user interactions.
Google Data Studio, by easily connecting to different data sources, enables the creation of multisource dashboards that can be customized according to the business needs and reading access levels of all the people involved.
Enabling technology
Building DWH through ETL processes
All business and digital processes generate data; however, in many cases these are inaccessible, difficult to read and fail to produce tangible benefits for the organization.
Data warehouse generation through ETL (Extract/Transform/Load) processes allows to overcome these limitations by providing organized and reprocessed databases to support business.
We have been collaborating for several years with the professionals at Gung, an IT consulting firm specializing in sharpening and making more effective the use of technology and data.
Through a hybrid team we take care of gathering business needs, identify KPIs that can tell the story of phenomena, both historically and predictively, build a data architecture, and create an easy-to-read repository for data visualization systems (Google Data Studio, Power BI, Qlick…).
One Commerce Intelligence
Many sources, One Intelligence, Every answer
How do you centralize the increasingly fragmented data of the platform economy without losing sight of key information for your business?
Our solution is called One Commerce Intelligence, an innovative all-in-one product to support decision makers that combines powerful data visualization with a multi-source integration layer to connect all key KPIs-from marketing action returns to customer clustering to financial. Everything you need, when you need it.
Google Analytics 4
The revolution has begun
Goodbye Universal Analytics, welcome Google Analytics 4: The analytics tool most used by those working on the web changes (inter)face, and quickly becoming familiar with the new features introduced by Google Analytics 4 becomes essential for every marketer.
At SpotView, we have perfected a modular service to support the Client from the migration phase to the training necessary to get the most out of this powerful new tool.
Projects
Explore the digital products and services we have designed
