Farmacie Vigorito – SpotView case study.

Farmacie Vigorito needed to move on from an outdated eCommerce platform that limited both business growth and the team's independence.

The context was typical of pharma: a very large catalogue, strict regulatory constraints and complex logistics, with products coming from the in-house warehouse and from third-party wholesalers. The goal: a platform able to handle complexity without passing it on to the shopping experience, with more control, scalability and operational flexibility.

We chose Shopify Plus as the foundation for more modern, efficient management: the team gained independence on the front end, with smoother, more accessible editing.

At the heart of the project is a catalogue of around 150,000 products, managed with standard and custom integrations:

• Farmadati: managing and enriching product pages
• Fulk: high-quality product images
• Automated flows: product categorisation and page templates by product type

Farmacie Vigorito manages part of the catalogue directly; most products are ordered and shipped by third-party wholesalers.

So we designed dynamic pricing logic, marketplace-style:

• priority to products available in the client's warehouse
• final price calculated automatically with a mark-up on the wholesaler's price, when the product is not available in house
• a consistent shopping experience, wherever the product comes from

This way the range grows without losing control over pricing and fulfilment.

Alongside the architecture, we redesigned the user experience for clearer, guided, more consistent navigation.

• Custom checkout for pharmacies, with the tax code for deductions
• Reduced 4% VAT handled with automated flows in Shopify Flow
• Loyalty programme via a third-party app
• Kapla for multi-carrier shipping and tracking

Product pages were rethought with different templates by type (over-the-counter medicines, premium products, simple products), with a leaner structure focused on clarity.

The new interface showcases not just the purchase, but also the editorial content and the benefits of the Vigorito experience.

The Blog was migrated, streamlined and recategorised, for less fragmented, better organised content. For discovery, Doofinder acts as the internal search engine, with display rules built around the specifics of the catalogue.

An eCommerce designed to support a large catalogue and complex multi-warehouse logic, without compromising the shopping experience.