Bestit – SpotView case study.

BESTIT is an independent electronics eCommerce for the B2B market: components, peripherals and high-tech accessories for home, school and office, with favourable terms thanks to agreements with the major international brands.

The custom platform, hosted on a private server and updated by hand, was no longer flexible enough for a growing business.

Together we planned the migration to Shopify Plus, chosen for its scalability, customisation options and advanced, constantly evolving B2B features.

We followed our dedicated Shopify framework, with cross-functional teams involved at every stage.

After an orientation meeting, we analysed every end-user front-end process, from creating an account to placing an order, and defined the User Experience guidelines for configuring the new shop.

The migration was planned step by step to ensure service continuity, preserve the order history and maintain the pages' indexing and SEO authority.

We extended the standard features with apps chosen to match the client's goals.

Integration with the Icecat feed makes catalogue updates simpler, while Shopify Flow automates back-end flows and speeds up order handling for the back office. With the native Bundles app we create promotional packs of assorted products without third-party solutions.

Personalised browsing experiences

With Checkout Blocks we customised the checkout, highlighting payment methods based on user preferences. WallsEye Lock Management hides list prices from visitors who are not logged in, an extra incentive to register.

To adapt the platform to BESTIT's business model, we built custom developments on the back end and front end.

The customer area was fully customised, with sections dedicated to invoices, credit notes and outstanding orders.

Finally, we integrated the shop with the company ERP, for continuous, efficient back-office operations.