Eleveit – SpotView case study.

Eleveit, a Mandelli Group brand, specialises in technical motorcycling footwear.

The brand wanted to evolve its store to showcase what makes its products unique and build a digital experience consistent with the racing world.

We designed and built a new product page architecture, with two templates: premium and standard.

The premium version, reserved for the flagship lines, focuses on storytelling: video, bento grids and technical deep dives, managed dynamically with Shopify metafields, for modular, scalable content.

The interface is more immersive and highlights the products' looks and performance. The evolution of the Shopify theme made the experience more flexible while keeping high standards of performance and accessibility.

On Klaviyo we built an integrated system for lead generation, conversion and multi-country management.

From campaigns to flows

Meta campaigns for Italy and France are linked to dedicated flows: optimised CPL and contacts profiled by interest and origin.

Conversion

Dynamic coupons and personalised content to support purchases.

One account, several markets

Automated multilingual, country-specific flows, with localised segments, tracking and content.

Monitoring

Dashboards and analytics to follow performance in real time.

An advanced store locator is the first step towards a complete omnichannel strategy.

Customers find the nearest store with product availability, opening hours and services: a bridge between the digital experience and physical presence, along the whole customer journey.

Advanced features and emotional storytelling to convey, online too, all the passion Eleveit puts into its products.