Farmacie Vigorito
eCommerce ■ Experience Design ■ Experience Management
A New eCommerce ecosystem to master pharma complexity
The Farmacie Vigorito project was born from the need to move beyond a legacy eCommerce platform that had become a bottleneck for both business growth and operational autonomy. The challenge was high-stakes but familiar to the pharma world: orchestrating a vast product range and strict compliance standards within a complex supply chain fed by both internal and external providers.
Our goal was to engineer a digital ecosystem that absorbs backend complexity without compromising the fluidity of the customer journey. We built a high-performance engine where total control, seamless scalability, and operational agility work in perfect sync.
Platform redesign
We kicked off by reimagining the entire tech stack, choosing Shopify Plus to anchor a more efficient, future-ready eCommerce experience. This transition allowed the brand to move beyond the bottlenecks of their legacy system, granting the team full creative autonomy through Shopify’s intuitive tools and a far more fluid editing experience.
At the heart of the project was the challenge of scale: managing a massive catalog of 150,000 products. To turn this volume into a competitive edge, we deployed a mix of standard and bespoke integrations:
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Farmadati Connector: For seamless, automated product data enrichment.
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Fulk Integration: To power the storefront with high-definition visual assets.
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Automated Workflows: Intelligent categorization and dynamic page-templating based on product type.
Multi-warehouse logistics & smart pricing strategies
A core challenge of the project lay in synchronizing a multi-layered logistics and pricing model. While Farmacie Vigorito stocks a curated portion of the catalog, the bulk of their offering is fulfilled through a network of third-party wholesalers.
To bridge these two worlds, SpotView engineered a marketplace-inspired dynamic pricing engine designed to:
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Prioritize In-House Inventory: Automatically favoring products available in the client’s own warehouse to optimize margins.
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Automated Markup Logic: Instantly calculating final prices by applying intelligent markups to wholesaler rates whenever internal stock is unavailable.
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Unified Customer Experience: Ensuring total consistency and a frictionless journey, regardless of where the product originates.
This architecture empowers the brand to scale its assortment without losing a shred of control over pricing or fulfillment.
A tailored shopping experience for the pharma consumer
In addition to the backend work, we led a user-centric evolution of the storefront, ensuring every step of the customer journey is clear, guided, and intuitive.
Key enhancements include:
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Custom-Engineered Checkout: A bespoke process tailored to pharmaceutical needs, including seamless tax ID (Codice Fiscale) integration for medical deductions.
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Automated VAT Compliance: Leveraging Shopify Flow to automate reduced VAT rates (4%) on eligible products, ensuring accuracy without manual friction.
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Loyalty & Retention: A strategic loyalty program integrated via third-party apps to drive repeat purchases and increase customer lifetime value.
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Smart Shipping with Kapla: Full integration for multi-carrier logistics management and real-time shipment tracking.
The product pages were also completely reimagined. We introduced dynamic templates that adapt to the product type—whether OTC drugs, premium beauty, or general healthcare items—creating a leaner, more informative layout that prioritizes clarity over clutter.
UI, content & discovery
The user interface underwent a complete experience redesign, crafted to highlight more than just the product catalog. The new portal strikes a balance between high-conversion shopping and editorial storytelling, showcasing the brand’s unique value proposition.
To streamline the content experience, we migrated and restructured the Blog, eliminating fragmentation through a cleaner, more intuitive categorization system.
To power the discovery phase, we integrated Doofinder as the internal search engine. The tool was finely tuned with custom display rules, ensuring that search results align perfectly with the unique logic of the pharmaceutical catalog.
Results
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A scalable eCommerce powerhouse: A high-performance platform engineered to master massive catalogs and complex multi-warehouse logistics while delivering a frictionless shopping experience.
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Operational independence: Greater agility for the internal team, who can now manage the storefront and editorial content with total autonomy through Shopify’s streamlined tools.
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A future-ready ecosystem: A robust digital foundation primed for growth, with the flexibility to integrate advanced loyalty programs, recurring purchases, and deep personalization.
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